Why do we receive a take down notice?
From time to time, we receive a notification in the form of a take down notice. This means that a brand owner indicates that a domain name or webshop is in violation of their trademark rights — for example, because a brand name or visual identity is being used without explicit permission.
Although this usually stems from a collaboration between a distributor and an end customer, it is important to emphasize that Premium ID does not have a direct contractual relationship with the end customer. It is therefore the distributor's responsibility to obtain the necessary permission.
What is a take down notice?
Examples of elements that may lead to a take down notice include:
A domain name that includes a protected brand name.
Use of a logo, color scheme, or style closely associated with the end customer's brand.
Communication that (unintentionally) suggests that Premium ID is an official partner of the brand.
Our procedure when receiving a take down notice
When we receive a take down notice, we take it seriously and follow these steps:
The relevant domain name is adjusted or temporarily taken offline.
The webshop layout is adjusted to remove brand names or visual identity elements.
We contact the involved distributor to explain the situation and discuss how to avoid it in the future.
Consequences of a take down notice
Temporary unavailability of the webshop or domain modification.
Delays in delivery or go-live planning.
Unnecessary administrative workload for all parties involved.
How to prevent a take down notice
To prevent these kinds of situations, it is essential that the distributor obtains written permission from the end customer to use their brand name, logo, or domain. This permission allows Premium ID to set up the desired solution safely and correctly, without the risk of claims or removal requests.
Additionally, we ask that you:
Clearly communicate any restrictions or specific requirements from the end customer to us.
Always consult with us first if you are unsure about a proposed domain or design.
A take down notice can have impact on several levels and is easily preventable by making clear arrangements in advance.
